HOYA Vision Care Canada launches new Sensity® Fast Photochromic lenses
Latest addition to HOYA Canada’s photochromic Sensity® The product line offers the fastest fading light-adaptive lenses1
MISSISSAUGA, ON, 26 August 2024 /CNW/ — HOYA Vision Care, Canadaa leader in optical technology innovation, today announced the launch of Sensity® Fast, powerful, light-adaptive lenses1. These lenses are the newest addition to HOYA’s Sensity family and solve the biggest problem for eyeglass wearers – the slow return from darkness to light when moving from outdoors to indoors.
HOYA Vision Care, Canada, recently launched its high-performance light-adaptive photochromic lenses called Sensity® Fast to the Canadian eye care market.
Photochromic lenses are very practical for active wearers as they combine the benefits of prescription lenses and sunglasses in one frame. They darken outdoors in the sun and become clear again when you move indoors. The Sensity range, including Sensity® 2 and Sensitivity® Dark, which are also available in Canadaincorporates HOYA’s specially developed microscopically precise photochromic technologies, with each lens type customized to suit the lifestyle and preferences of each consumer.
“We remain committed to solving the most common complaint about light-adaptive lenses – the time it takes for them to clear up,” said Steven Haifawi, President of HOYA Vision Care. Canada. “We listened to patient feedback from eye care professionals and developed technology to solve this problem. Now it’s even easier for Canadian practices to offer light-adaptive lenses to their patients while receiving excellent service.”
The new Sensity Fast lenses offer active patients a photochromic solution that becomes semi-clear in less than a minute when moving indoors2making them ideal for patients with an active lifestyle. With 100% UV protection3 and modular blue light control4Wearers of Sensity Fast are protected both outdoors from the sun and indoors when working on the screen of digital devices.
“One of the many hallmarks of HOYA Vision Care is our goal to support eye care professionals and improve the vision of their patients at all stages of life,” Haifawi continued. “In addition to the proven technology that Sensity Fast offers, these lenses are suitable for a variety of dynamic lifestyles, including younger generations and people on the go, and we proudly stand behind that.”
The Sensity Fast lenses are available in two popular colors: bronze brown and silver gray. Eye doctors in Canada should contact their HOYA area manager for more information and to check product availability. To learn more about Sensity® Quickly, visit HOYA Vision Care, Canada on-line.
About HOYA Vision Care
For over 60 years, HOYA Vision Care has been a passionate global leader in optical technology innovation. As a manufacturer of high-quality, high-performance lenses, HOYA is always striving to provide the best possible vision care solutions to eye care professionals and their patients around the world. The company supplies lenses to 110 countries with a network of over 17,000 employees and 43 laboratories around the world.
About HOYA
Founded in 1941 in Tokyo, JapanHOYA Corporation is a global technology and medical device company and a leading provider of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products used in the healthcare and information technology fields. In the healthcare field, we offer medical devices such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices, and solutions for reprocessing and disinfecting medical devices. In the information technology field, we offer products such as optical lenses, photomasks and blanks for semiconductor and LCD/OLED device manufacturing, text-to-speech, human resources and other software solutions, and key components for the mass storage and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.
1 Hoya data available. HOYA internal product performance validation. 09/2022. Up to 45% faster reaching the half fade state compared to the fastest fading of the two leading suppliers on the market (1.60 material, AR coating, brown color, 230 °C)
2 Hoya data on hand. HOYA internal product performance validation. 09/2022. It takes less than 50 seconds to reach the half-faded state from 76% (category 2). Max. absorption in dark state at 23°C (1.60 material, AR coating, gray color).
3 Hoya data available. HOYA internal product performance evaluation. 11/2022. According to UV definition in EN ISO 8980-3:2022.
4 Hoya data available. HOYA internal product performance validation. 11/2022. Based on the B-Cut EN measurement standard, blue light absorption varies from a minimum of 9.2% (1.50 material, standard AR coating, in the initial state, gray color) to a maximum of 78.8% (1.50 material, standard AR coating, in the darkened state, brown color, 23 °C).
SOURCE HOYA Vision Care, Canada
Whether Hussain, HOYA Vision Care, Canada, Email: (email protected)
