Emina x Niana Guerrero

Gushcloud uses its proprietary data platform to close an Indonesian-Philippine deal between the cosmetics brand and the online sensation

MANILA, METRO MANILA, PHILIPPINES, August 27, 2024 /EINPresswire.com/ – Filipino social media personality, dancer and content creator Niana Guerrero was recently named the “Global Youth Icon” of Emina Cosmetics, an Indonesian beauty brand that offers a range of skincare and makeup products.

This makes the teenage girl the cosmetics brand’s sole brand ambassador. Emina’s official social media accounts say they chose Guerrero because of her “vibrant spirit and creativity” and promise that her “incredible journey” with the brand will be “full of fun, energy and beauty.”

This campaign deal was brokered by Gushcloud International, a global AI-powered intellectual property management and licensing company with a presence in 12 countries worldwide, including Indonesia and the Philippines, who worked together to close this groundbreaking cross-border deal.

As part of the partnership, Guerrero will appear in the “Authentically Bright Move” campaign, which consists of a series of events and online materials that feature Emina products. Recently, Guerrero attended the brand’s Eureka Fest 2024, which stands for “Emina Universe Really Makes You Authentic,” where she encouraged thousands of viewers to “find that one thing you’re passionate about, stick with it, and learn to get better at it.” In the meantime, the young dancer can be seen wearing Emina’s moisturizer and serum in the brand’s online posts and videos.

“We are excited to officially welcome Niana to our Emina family. As she shares her journey with us, we know she will be a great role model for young Indonesians who want to try new things and shine even brighter. This is just the beginning of bigger campaigns for Emina with talent outside of Indonesia. We thank Gushcloud for connecting us with Niana’s team in the Philippines,” says Clarissa Gunawan, Senior Group Head for Teens and Emerging Beauty Marketing at Emina.

Gushcloud International has its own platform that collects the social media data and analytics of virtually all content creators. Data from Guerrero’s audience showed that nearly half of her 15.3 million Instagram followers are Indonesian. Three out of four of her followers are female, mostly between the ages of 18 and 24.

“We were surprised to learn that Niana is an online superstar in Indonesia. This data helped us propose her to our Indonesian partners with confidence and we were grateful that they trusted our recommendation. Now that the campaign has begun, we couldn’t be prouder to see a Filipino talent making waves in neighboring countries like Indonesia. We hope this is just the beginning of more cross-border deals backed by Gushcloud’s network, expertise and data,” says Miguel Felizardo, Head of Talent – Gushcloud Philippines.

For more information, visit gushcloud.com or follow @gushcloud_intl on Instagram.

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About Gushcloud International

Gushcloud International is a global AI-powered creator and intellectual property management and licensing company. We connect audiences and brands with influencers and content creators through representation and management, brand strategy, marketing and activation services, media production, sales and distribution, licensing and co-creation of meaningful intellectual properties in content, media and events.

The company consists of four units: Gushcloud Agency, Gushcloud Entertainment, Gushcloud Studios and GC Live. With over 300 employees, Gushcloud International operates from 12 offices worldwide, including Australia, Greater China, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, United Arab Emirates, United States of America and Vietnam.

Media contact:
Ross Manicad
Head of Corporate Communications
[email protected]

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Gushcloud International
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