Chick-fil-A has introduced an elevated drive-thru at its McDonough, Georgia location to reduce wait times, improve service efficiency and potentially revolutionize the fast-food industry.

Chick-fil-A introduces an improved drive-thru concept to reduce wait times and improve the customer experience

Chick-fil-A has introduced a significant innovation that has the potential to revolutionize the fast-food industry once again. Currently, the focus is on improving the drive-thru experience, a feature that has long been a fundamental part of fast-food convenience.

The importance of drive-thrus in the history of fast food is undeniable. They have revolutionized the way people get quick meals by eliminating the need to park and wait indoors. Over the years, nearly all fast-food chains and other businesses like banks and pharmacies have adopted the drive-thru model. However, as more customers opt for drive-thrus instead of eating in, the convenience is sometimes overshadowed by longer wait times. That’s where Chick-fil-A’s latest concept comes in and may offer a solution to this growing problem.

Chick-fil-A is making significant changes to its drive-thru service, underscoring its ongoing commitment to exceptional customer service. The chain has unveiled a groundbreaking new concept: the Elevated Drive-Thru, introduced at its McDonough, Georgia location because wait times at the drive-thru can sometimes be long. This innovative approach aims to put the “fast” back in fast food and is a welcome change for many customers.

The Elevated Drive-Thru features a kitchen directly above the drive-thru lanes. Once meals are prepared, they are brought to staff via a conveyor belt, who then pass the orders to customers. This design is specifically designed to reduce wait times during peak hours. The McDonough location focuses solely on drive-thru service, there is no option to eat in. It also features a double-sized kitchen and a four-lane drive-thru, with one lane reserved for mobile orders.

Chick-fil-A expands menu and tests innovative drive-thru concept with potential nationwide rollout

Currently, this new drive-thru concept is only available at one location, but if successful, it could expand to other locations. In addition to this innovation, Chick-fil-A also plans to improve its mobile ordering capabilities. In addition, the chain has announced the return of popular menu items such as the Honey Pepper Pimento Chicken Sandwich and Banana Pudding Milkshake, which will be available starting August 26, 2024.

This new drive-thru concept isn’t the only recent development at Chick-fil-A. Earlier this summer, the chain introduced a new sandwich that quickly became a hit. Chick-fil-A is also bringing back another popular sandwich for the end of the season, giving customers even more reasons to stop by.

The Maple Pepper Bacon Sandwich is a standout addition to Chick-fil-A’s summer menu. Featuring a lemon herb-marinated grilled chicken fillet, a maple-flavored brioche bun, green leaf lettuce, pepper jack cheese, candied pepper bacon, and spicy bread and butter pickles, this sandwich has cemented Chick-fil-A’s reputation as a leader in chicken-flavored fast food. Customers looking for a balance of sweet, spicy, and savory flavors should try this limited-time offering before it disappears.

Another returning favorite is the Honey Pepper Pimento Sandwich, a classic that fans eagerly await. This sandwich features the signature Chick-fil-A chicken fillet drizzled with honey, topped with pimento cheese, and served on a toasted bun with mild pickled jalapeños. For those who like it spicier, the Spicy Honey Pepper Pimento Chicken Sandwich offers a spicier take on this popular dish. Both sandwiches are expected to be available starting August 26, 2024.