Wilmington, Delaware, United States, Transparency Market Research, Inc., August 23, 2024 (GLOBE NEWSWIRE) — The global Rice water shampoo market (Mercado de Champú de Agua de Arroz) is expected to reach $205.5 million in 2023. This is likely to achieve a compound annual growth rate (CAGR) of 6.5% from 2024 to 2034, and by 2034 the market is expected to 410.4 million US dollars.

The main ingredient in rice shampoo is fermented rice water, the milky liquid left over after cooking or soaking rice. This water contains numerous beneficial components such as vitamins and minerals and helps strengthen and repair damaged hair.

Rice water shampoos and conditioners often contain natural ingredients such as tea tree oil, aloe vera or coconut oil. They regenerate damaged hair, moisturize the hair and revitalize the scalp. In addition, proteins for hair growth are added to rice shampoos, including keratin or collagen.

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The nutrients in rice strengthen hair, promote growth and add shine, so rice water shampoos and conditioners also help maintain a balanced pH level and help restore the balance of natural oils on the scalp.

Key findings from the market report

• E-commerce platforms improve the availability and accessibility of rice water shampoos and other cosmetic products. They allow customers to compare items, read reviews and make informed purchasing decisions.
• In 2021, a large proportion of online consumers in the UK looked for opinions of previous buyers on products before making a purchase. According to McKinsey & Company, the beauty sector will generate sales of around $430 billion in 2022.
• The use of e-commerce is growing rapidly across the world. The rise of digitalization has encouraged all brands to start selling online. As a result, the e-commerce industry has become extremely competitive, especially in the cosmetics and beauty products categories.
• Therefore, the expansion of e-commerce platforms offers significant market potential for rice water shampoo to companies operating in this industry.

Rice Water Shampoo Market Trends

• Consumers around the world are aware of the potential health risks associated with the synthetic chemicals often found in conventional hair care products.
• Chemicals such as parabens, sulfates and artificial fragrances have been linked to long-term negative effects on the skin and overall health, as well as health problems such as allergies and skin irritations.
• In response to these concerns, consumers are increasingly opting for safer options that prioritize their health and well-being. They prefer organic hair care products with natural ingredients that are mild and have a low risk of negative reactions. Despite the hurdles posed by the COVID-19 epidemic and Brexit, the organic beauty and wellness industry in the UK grew by 15% in 2021. This upward trend continued into 2022.

World market for rice water shampoo: regional outlook

Several reasons are driving the growth of the rice water shampoo market across regions. These are:

• According to the latest Rice Water Shampoo Market study, Asia Pacific accounted for the largest share of the global market in 2023.
• Increasing disposable income of consumers, changing lifestyles, growing consumer awareness about the benefits of organic products and growing influence of celebrities and social media influencers on consumer trends are some of the major factors driving the market share of rice water shampoo in Asia Pacific.
• In Asian countries, more and more young, better-educated women are entering the workforce. The expansion of the Asia-Pacific market is therefore supported by the increasing number of working women and an increase in per capita disposable income.
• According to the World Bank, the female labor force participation rate compared to male in India was 37.11% in 2022. Several major companies are developing new and innovative organic hair care products in Asia Pacific to capitalize on the significant market opportunity presented by increased customer awareness in the region. One such company is WOW Skin Science, which expanded its offline operations in India in 2021.
• The North American rice water shampoo market is expected to grow at a steady rate from 2024 to 2034, owing to the presence of a well-established beauty and personal care sector and the rising popularity of various shampoo categories. These include moisturizing rice water shampoo for frizzy hair, rice water shampoo for anti-dandruff, and sulfate-free rice water shampoo for curly hair.

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Global Rice Water Shampoo Market: Major Players

To meet the increasing customer demand for these types of natural shampoos, manufacturers in the rice water shampoo market are working hard to offer the best rice water shampoo for dry scalp as well as rice water shampoo to restore damaged hair.

Leading industry players are also developing naturally-sourced vegan products to appeal to discerning customers around the world, particularly in developed nations such as the United States and the United Kingdom.

The following companies are well-known participants in the global rice water shampoo market:

• Love me, take care
• kitsch
• Svvimer
• Viori
• GIFBEA
• Pure Roots Herbs

Important developments:

• In September 2022, Herbal Pharm, a Singapore-based nutraceutical and personal care product manufacturer, announced its intention to offer a variety of natural hair care products to address common problems such as graying hair and hair loss.

Global Rice Water Shampoo Market Segmentation

• Form type
• category
• Consumer group
• End use
• • person
  • Commercially
    • Spa
    • Beauty salons
    • Others (hotels, resorts, etc.)
• Sales channel
  • On-line
    • E-commerce websites
    • Company websites
  • Offline
    • Hypermarkets and supermarkets
    • Specialty shops
    • Other retail stores
• By region
  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • Middle East and Africa

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