Flooring showroom replaces fly fishing shop on I-25 in Lincoln Park

Flooring showroom replaces fly fishing shop on I-25 in Lincoln Park

Flooring showroom replaces fly fishing shop on I-25 in Lincoln Park

Eric See founded 5280 Floors in 2011. (Matt Geiger/BusinessDen)

There’s a good chance you’ve walked on one of Eric See’s floors before.

The 55-year-old entrepreneur is owner and president of 5280 Floors, which opened a new showroom last month at 1025 Zuni St. at Interstate 25.

The company bought the 4,900 square meter building in March for $1.9 millionThe previous owner had operated Trouts Fly Fishing, which after a short confiscated by the state because of unpaid taxes last fall.

See started his flooring business in the garage of his Arvada home in 2011 and moved to Denver eight years ago to a warehouse a mile south of the new showroom at the corner of 2nd Avenue and Bryant Street.

The flooring company has worked at Ball Arena, where it resurfaces the Nuggets’ practice field each year, as well as Union Station and the Denver Performing Arts Complex, See said. It also does “clean and resurface work” for big-name retailers like Starbucks.

However, some of the company’s best work can be found in the showroom itself.

“This slab was the ugliest thing you’ve ever seen. Now it’s a work of art,” See said, pointing to the concrete floor.

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Flooring samples in the new 5280 Floors showroom. (Matt Geiger/BusinessDen)

Years ago, the space was a Sherwin-Williams paint store with drab floors. Now it’s been given orange accents, repainted and renovated to showcase the services of 5280 Floors, which specializes in hardwood and concrete flooring, as well as stairs and railings.

The showroom is eclectic, with over 500 flooring samples on display. Everything in it is custom-made, from a 200-year-old slab of African wenge that serves as the bar counter to Austrian-made “waved” and textured wood floors that sell for $50 a square foot. Two-thirds of See’s business comes from tradespeople: designers, architects and contractors. The remaining third is homeowners.

“10,000 square meter houses are nothing unusual (for us),” said See.

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She shows a product on display. (Matt Geiger/BusinessDen)

While he undoubtedly has high-profile clients, the entrepreneur also offers more affordable options. A room in the back features a collection of vinyl flooring that starts at $2 per square foot. His company, which employs about 25 people, generates more than $3 million a year in sales, he said.

Next to his exhibition of cheaper floor coverings is one of the more expensive objects in the showroom: a golf simulator.

See had it installed for $40,000, he said. The simulator, a bar serving soft drinks and espresso, and a back patio overlooking the South Platte River are intended for use during corporate events or events hosted by corporate clients, but See is also well-suited to someone driving by on Interstate 25 to try it out.

“We are a company focused on the customer experience,” he said.

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