WildBrain launches Pokémon FAST channel with a single IP

WildBrain launches Pokémon FAST channel with a single IP

WildBrain has signed an agreement with The Pokémon Company International to become the sole distributor for the single IP. Pokemon FAST channel.

The channel will broadcast 22 seasons of the original animated Pokémon series and will launch first in the US, followed by Canada, the UK, Australia and New Zealand.

Fans of the IP can follow the adventures of Ash Ketchum and Pikachu in several storylines, including The beginning, Gold and silver, Ruby and Sapphire, Diamond and Pearl, black and white And Sun and Moon.

WildBrain will also manage select direct advertising inventories for local Pokemon channels through its media solutions team.

“We are happy, Pokemon for FAST audiences for the first time as a single-IP channel,” said Lara Ilie, VP of AV OD and FAST at WildBrain. “FAST is an important part of an omnichannel strategy to develop brands and reach fans wherever they watch. As a leader in audience engagement for kids and families, we look forward to leveraging our FAST expertise to reach the ever-growing audience Pokemon community.”

Melissa Pearce, Senior Director of Media Licensing at The Pokémon Company International, added: “We are always striving to convey the joy Pokemon for more fans around the world, and WildBrain is the perfect partner to help us bring a new generation of trainers to the popular Pokemon Animation. FAST provides the Pokémon brand with an ideal platform to reach a wider audience, offering accessible and curated content in a family-friendly environment.”

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