Troye Sivan talks about dancing in Gap’s new campaign and commercial

Troye Sivan talks about dancing in Gap’s new campaign and commercial

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Troye Sivan didn’t always want to dance.

While the singer showed off some now-viral moves in the music videos for his singles “Rush” and “Got Me Started,” Sivan says he was always “absolutely terrified” of dancing on stage. But the pulsating tracks on his latest album and a “personal ambition” to emulate “Britney, Janet” and the tightly choreographed pop stars he grew up with convinced the singer to finally go for it. “I think it’s one of those things where you just have to try and be OK with not being good,” he muses to Rolling Stone“Dance is about freedom and breaking free,” he says, “and I really fell deeply in love with dance.”

Sivan’s newfound love of dancing is reflected in a new campaign with Gap, launching today. Titled “Get Loose,” the campaign is reminiscent of Gap’s iconic choreographed commercials of the past, in which Sivan and Dutch troupe CDK Company perform to Thundercat’s “Funny Thing” and model Gap’s fall loose denim collection.

Sivan recalls owning a Gap hoodie as a teenager and “wearing it until I dropped,” and said he jumped at the chance to collaborate with the clothing brand and re-team with choreographer Sergio Reis, who helped develop the unforgettable moves from the “Rush” music video.

“Gap is such an iconic part of pop culture and they’ve always had really cool taste,” says Sivan. “I’m a really big fan of the brand and the clothes and everything about this (campaign) felt really right to me. And then the fact that Sergio was directing this campaign – it just felt like a natural extension and made total sense.”

Dan Martensen

Sivan admits he was never a particularly good dancer until he met Reis, who also choreographed the music videos for “Got Me Started” and “One of Your Girls.” The singer credits Reis for helping him overcome his fear of dancing by giving him a new perspective on the way he moves.

“I had never studied choreography or dance before I met him, and I kind of learned how he sees movement and how he uses movement to create form,” Sivan says of working with Reis. “He sticks to some core practices, and once you start to understand those in your body, it becomes easier to learn and apply.”

And now: “I kind of crave (dancing),” Sivan says. “I miss that kind of connection with my body and with other people. And it’s something new in my life that I really, really love.”

Dan Martensen

Sivan shot the new Gap advert after returning from his recent European tour and admits he “felt like I was hit by a train” after learning all the choreography in one day. Still, he says it was a thrill to be the face of the fall campaign, which features the dancers in baggy and loose-fitting jeans, inspired by the ideas of “free movement and personal style.”

Sivan’s looks feature Gap’s baggy jeans in a sturdy, dark-wash denim, paired with a classic white t-shirt. A second look shows the singer in ’90s loose cargo jeans, paired with a thick hoodie and corduroy jacket. The singer says the looks fit his personal style, which always revolves around “a good set of basics.”

“That’s the most important thing when it comes to your personal wardrobe,” he explains, “because you can build on it and expand it, add to it and create layers.”

The new Gap campaign comes ahead of the fall’s “Sweat Tour,” which will see Sivan perform a series of North American shows alongside his good friend Charli XCX. Although Sivan has played solo shows this year, he says fans can expect a much bigger production on the upcoming tour.

“I think it’s just going to be turned up 10 notches,” he teases. The singer remains silent about the set list and the concert schedule, saying only: “Every show will be a really, really, really special evening.”

Although Sivan has known Charli for years, it was emotional for him to see her music – and Brat Summer – take off. “My God, it was so beautiful to see,” he says. Rolling Stone. “I think the most exciting thing is that the world has suddenly discovered the Charli, the Charli that we all know and adore and have been obsessed with for years. And it’s not because of any change or any sacrifice that she’s made or anything. I think the culture has just caught up and been like, ‘Oh, wait, okay, holy shit.'”

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