The partnership will open up new channels for viewers while enhancing Cineverse’s monetization and discovery opportunities

LOS ANGELES, 15 August 2024 /PRNewswire/ — Cineverse Corp. (NASDAQ:CNVS), an innovative streaming technology and entertainment company, today announced a broad partnership with Wurl, LLC (“Wurl”), a CTV industry leader, to distribute its growing portfolio of free, ad-supported streaming TV (FAST) channels and launch new channels. The partnership will enable Cineverse to streamline channel launches through a seamless integration with Matchpoint, the company’s proprietary distribution platform, while improving monetization, providing future opportunities for Cineverse to expand the company’s strategic initiatives around content discovery and personalization.

As part of this partnership, Cineverse will migrate the majority of its existing FAST channels to Wurl’s Global FAST Pass. As part of this transition, The Bob Ross Channel, Barney, 9 Story Presents: Garfield and Friends, SCREAMBOX TV, the Real Madrid Channel and others will be fully operated by Wurl. In the future, the company will also launch more new channels through Wurl, including several music channels as part of an expanded offering in the genre.

“We are delighted to partner with Wurl’s highly skilled and experienced team to expand our FAST channel portfolio,” said Cineverse Chief Operating Officer & Chief Technology Officer Tony Huidor“With this new partnership, we are already benefiting from greater ease of use, significantly reduced costs and faster and easier channel launches. In addition, we look forward to benefiting from greater ad monetization and future personalization and discoverability tools that will open up new growth opportunities for Cineverse.”

Wurl’s Global FAST Pass (GFP) is one of the world’s largest FAST channel networks, reaching over 173 million monthly connected TVs and more than 50 streamers worldwide. GFP simplifies monetization and provides powerful data insights to help content companies optimize and schedule content to increase revenue.

“It’s exciting to partner with companies like Cineverse who are always looking to innovate and deliver better experiences to their viewers,” said Dave Bernath, Vice President, Sales & Partnerships, Americas at Wurl. “We look forward to expanding our partnership and helping Cineverse launch new channels and deliver greater personalization.”

ABOUT CINEVERSE
Cineverse’s advanced, proprietary technology enables the distribution of over 70,000 premium films, series and podcasts to more than 150 million unique viewers each month. From providing a complete streaming solution for some of the world’s most recognized brands to super-curating its own network of fan channels, Cineverse (NASDAQ:CNVS) is driving the future of entertainment. For more information, visit cineverse.com.

ABOUT WURL
Wurl is a leader in the CTV industry, helping viewers get the content they want to see using technology for distribution, monetization and advertising. The company helps publishers, streamers and advertisers increase viewership, maximize revenue and build brand equity. Wurl is owned by AppLovin Corporation (NASDAQ:APP). For more information, visit www.wurl.com.

CONTACTS:
For Media: The Lippin Group for Cineverse
(email protected)

For investors, Julie Milstead
(email protected)

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Source: Cineverse Corp.