The ASB GlassFloor in BMW Park

STEIN, Germany, Aug. 20, 2024 (GLOBE NEWSWIRE) — ASB GlassFloor, a leading provider of innovative sports flooring solutions, is pleased to announce an important partnership with FC Bayern Basketball. From August 2024, all home games of the easyCredit Basketball Bundesliga will be played on the ASB GlassFloor in BMW Park, which features the Bundesliga’s first permanent full-LED video sports floor.

This collaboration represents a significant step forward for ASB GlassFloor and the basketball community. First unveiled at last season’s opening game, ASB GlassFloor will now be permanently installed at BMW Park. This advanced flooring promises a groundbreaking visual and interactive experience and sets new standards in sports entertainment.

Christof Babinsky, Managing Director of ASB GlassFloor, commented: “We are very pleased about this cooperation and the introduction of the Bundesliga’s first permanent sports floor fully equipped with LED video. The installation of this floor in Munich offers us a unique platform to present and refine our technology. The proximity to our headquarters and the valuable feedback from athletes will help us to continuously improve our offering. Our goal is to revolutionize basketball advertising by combining emotional storytelling with relevant performance data, thus creating added value for sponsors and spectators.”

The ASB GlassFloor features millions of LEDs and advanced GlassCourt technology that enables stunning visual effects and dynamic content during player introductions, halftime shows and game breaks. Its innovative design increases player safety with a low-impact surface with ceramic dots for better grip. Real-time positional data integration provides advanced training options and instant performance feedback.

Beyond basketball, the ASB GlassFloor will support a variety of events at BMW Park and enrich Munich’s event landscape with its versatile possibilities. From roller skating discos to music events, this adaptable floor will increase the functionality and attractiveness of the venue.

The story continues

FC Bayern Basketball Managing Director Marko Pesic explained: “We are grateful to ASB GlassFloor for allowing us to realize this spectacular project. BMW is also making a huge commitment, so that thanks to innovative technology we can now present top-class basketball to our audience in BMW Park in a completely new way. With the new experience world in BMW Park and the new SAP Garden as a second venue, we can offer our fans a great experience. But I am also convinced that the visual fascination and interactive potential of the floor in BMW Park will also be highly attractive for many other events and their visitors. This floor will change the spectator experience.”

The partnership with FC Bayern Basketball and the installation of the ASB GlassFloor represent a major leap in sports technology and fan engagement. This innovation will fundamentally change the way basketball games are presented and inspire future developments in international basketball.

About ASB GlassFloor
ASB GlassFloor is known for groundbreaking sports flooring solutions that combine advanced technology with exceptional design. At events such as the FIBA ​​U19 Women’s Basketball World Cup and the 2024 NBA All-Star, ASB GlassFloor will continue to set new standards for sports venues with its high-performance, visually stunning surfaces.

Contact:

Stephanie Pfeffer
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f6f36035-8084-4ef1-9c9e-9a8b124dd2f2