Women said the product was “essential” and should be added to the routine to “improve hydration and strengthen curls.”

Women said the product was “essential” and should be added to the routine to “improve hydration and strengthen curls.”

Shampoos, conditioners and oils are not the only products that ensure healthy, moisturized hair.

Hair specialists explain the benefits of hair masks and why they can transform your hairstyle.


A major benefit of hair masks is that they moisturize your hair, say the experts at luxury hair extension specialist Roxy Hair.

This is especially important because, according to experts, using conditioners is not always good for the hair.

Hair shine

Applying a hair mask can strengthen hair

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They said: “Hair masks are also great for strengthening hair, reducing the appearance of frizz and preventing split ends.

“For this reason, it is worth trying this product the next time you wash your hair, if it is not already part of your routine.

“The products contain regenerating ingredients and should be used immediately after washing your hair for maximum effect.

“When using your hair mask, apply the product generously from roots to ends and massage gently into the scalp.”

For better results, hair masks can be left on for longer, although specialists advise against leaving them on overnight.

They added: “After applying the hair mask, leave it on for about three to five minutes before rinsing as usual.

“If your hair is visibly dehydrated and damaged, you can leave the product on for about 10 to 15 minutes.

“However, do not leave the hair mask on overnight, otherwise your hair may look greasy the next day.

“It is generally recommended to use this product about once a week in warmer weather to avoid over-moisturizing the hair.”

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Woman with wet hair

It can moisturize your hair

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Another way to help your hair look its best is to use double shampoo, which means washing your hair twice in the shower.

The experts added: “Double washing has become a viral trend on social media, with people using two loads of shampoo before rinsing their hair as usual.

“The first wash cycle is designed to dissolve stubborn dirt, while the second wash cycle ensures that it is thoroughly washed out.

“This technique is excellent for cleansing the scalp and preventing the formation of dandruff.”

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