FIFA announces Bank of America as official banking sponsor
FIFA is proud to announce Bank of America as the Official Banking Sponsor of the 26 FIFA World Cup™, confirming a historic partnership that underscores the global financial institution’s commitment to promoting wellbeing, supporting the pursuit of excellence and creating human connection and societal impact through the power of sport.
Through this new partnership, FIFA and Bank of America will work together to support the growth of the global game and the impact of the tournament on football fans of all ages, abilities and backgrounds.
Bank of America partners with the most iconic sports brands that share the same vision to drive progress. This landmark agreement with FIFA, which runs through 2026, aims to further strengthen relationships with and create lasting impact in the communities where the bank’s teammates and clients live and work around the world. The partnership complements the company’s global and local market strategies and speaks to a worldwide audience, bringing people together to experience unforgettable moments that connect people in a way that only live sport can.
Commenting on the agreement, FIFA President Gianni Infantino said: “We are delighted to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America’s commitment to the community at home and abroad is in line with our goals for the tournament and beyond, while their support of FIFA at the international level is an important milestone for our organization as we continue to serve our game for the benefit of the entire world.”
As FIFA’s first global banking sponsor, Bank of America will use this opportunity to connect with communities. Bank of America’s approach to responsible growth through community engagement, youth programs and financial literacy initiatives aligns with FIFA’s commitment to developing football while creating a positive impact for people around the world.
Brian Moynihan, Chairman and CEO of Bank of America, added: “Soccer connects the world like no other sport. The 26 FIFA World Cup is a great opportunity to celebrate the pursuit of excellence and showcase how we deliver for our customers, teammates and the communities we serve in the United States and around the world.”
The 2026 FIFA World Cup will be the biggest and most innovative in the tournament’s history. Featuring 104 matches involving 48 teams from around the world in sixteen host cities across the United States, Canada and Mexico, the tournament will provide a platform for brands to engage on a truly global scale as players and fans alike take center stage.
