Cineverse, a company specializing in streaming technology and entertainment, has announced a new partnership with Wurl, an expert in the connected television (CTV) industry. This collaboration will enable Cineverse to improve the distribution of its FAST channels and launch new channels. By integrating with Wurl’s Global FAST Pass and leveraging Matchpoint, Cineverse’s proprietary distribution platform, the partnership promises smoother channel launches and improved monetization opportunities.

As part of this agreement, Cineverse will bring most of its existing FAST channels, including The Bob Ross Channel, Barney, 9 Story Presents: Garfield and Friends, ScreamBox TV and the Real Madrid Channel, to Wurl’s platform. In addition, Cineverse plans to launch several new channels, including music channels, as part of this expanded partnership.

“We are excited to partner with Wurl’s highly skilled and experienced team to expand our FAST channel portfolio,” said Tony Huidor, Chief Operating Officer and Chief Technology Officer of Cineverse. “With this new partnership, we are already benefiting from greater ease of use, significantly lower costs and faster and easier channel launches. In addition, we look forward to benefiting from greater ad monetization and future personalization and discoverability tools that will open up new growth opportunities for Cineverse.”

“It’s exciting to partner with companies like Cineverse who are always looking to innovate and deliver better experiences to their viewers,” added Dave Bernath, Vice President Sales & Partnerships, Americas at Wurl. “We look forward to expanding our partnership and helping Cineverse launch new channels and deliver greater personalization.”