Carl’s Jr. enters the fast food war with $4 deals
McDonald’s expands offer for $5 savings menus
McDonald’s is extending its $5 savings menu beyond its four-week period. The fast-food chain has announced the price change for more than 90 percent of its restaurants.
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Carl’s Jr. has announced a $4 and under menu, joining the growing number of national fast-food chains that now offer discounted options.
The “More Bang, Less Buck” menu consists of 10 options, including four brand-new dishes, at participating locations, according to parent company CKE Restaurants Holdings, Inc. Customers can also “make any burger a double for just 99 cents,” representatives said in a written statement.
“Carl’s Jr. guests won’t settle for just any cheap meal. They want bold, craveable flavors without breaking the bank,” said Anthony Nguyen, vice president of brand marketing at Carl’s Jr. “More Bang, Less Buck features the bold ingredients Carl’s Jr. is known for, like crispy bacon, fresh guacamole and fiery jalapenos, and we’re really proud to offer a value-conscious menu that doesn’t skimp on adventurous flavors.”
The Value menu includes:
- Cali Jr. – New!
- Jalapeno Jr. – New!
- Bacon Cheese Jr. – New!
- Guac Jr. – New!
- Spicy chicken sandwich
- 6 pieces of chicken stars
- Small drink
- Small French fries, natural cut
- Chocolate Cookie
- Chocolate cake
More than 500 locations across the country will participate in the promotion, a company representative said, with more locations expected to be added throughout the fall.
Which other fast food chains offer cheap menus?
The new value menu from Carl’s Jr. follows discounted offers from competitors such as McDonald’s, Burger King, Taco Bell, Wendy’s, and Jimmy John’s.
The offerings include individual items and meals ranging in price from approximately $3 to $10.
The McDonald’s combo offer was originally only intended to run for four weeks starting in June, but was extended in part due to the positive response from the public.
The new discount items became popular as chains were faced Customer reactions about rising prices.
Why are prices rising at some fast food chains?
Even as some of the biggest players in the fast-food business compete to outdo each other with deals, many California restaurant owners have noticed rising prices in recent months.
In April, the state passed a new law requiring all fast-food chains with more than 60 locations nationwide to pay a minimum wage of $20 an hour. The state minimum wage for other industries is $16 an hour, although some cities and counties have higher minimum wages.
A recent survey of 182 fast-food and quick-service restaurants conducted by the Employment Policies Institute found that increased wages led to rising prices for at least some restaurant owners.
