“Mothermonials”: More than fair and big | News from India
In a refreshing twist on the traditional Marriage announcementsThe initiative “Mothermonials”, launched on July 28, has sparked a wave of heartwarming stories that encourage brides to authentic selfThis AI-powered platform encourages mothers and families to craft personalized ads that go beyond superficial characteristics and instead focus on personality, achievements and ambitions.
The response was overwhelming, with thousands of testimonials/entries flooding the site. These ads are notable for their creativity and honesty, offering a glimpse into the true nature of the women they describe.
Take Nikki Dimri’s family, for example, who jokingly warn: “This ad may spark uncontrollable laughter and spontaneous adventures! Meet Nikki Dimri – a humble do-gooder with a heart for animals and a talent for baking. A stargazing daydreamer who excels at bargain hunting, she will charm you with her free spirit and captivating stories.”
Pallavi Mehta20, says, “Can you handle a loving leader who also takes the odd nap? Meet Pallavi Mehta: a vivacious animal lover whose photography captures moments better than a cat in a lamp. This pottery genius offers warm hugs, tech-savvy investor insights and creativity paired with laughter!” Suman Soni, 52, addresses her daughter’s potential partners, saying, “Do you thrive on spontaneity and Excel spreadsheets?
Suman Soni, 52, addresses her daughter’s potential partners and says: “Do you love spontaneity and Excel spreadsheets? Then Suman Soni is the ideal background dancer for you. A dreamy perfectionist who works like a professional gardener and plays with joy.”
“We have climbed Mount Everest, sent Chandrayaan to the moon and even have apps that remind us to drink water. So much has changed over the years and yet the matrimonial ads and these matrimonial bios still remain the same. If the questions don’t change, why don’t the answers,” says Twinkle Khanna, author and former actress.
Bollywood actress Soha Ali Khan says, “You know me as an actress, mother, author and fitness enthusiast. Imagine if people saw me as a 5’3″ blonde woman? That reduces my achievements and hobbies to height, weight and skin colour. That would be a massive blow to my self-confidence. That’s what every woman goes through. And all thanks to the matrimonial ads that only look at women through those superficial beauty tests.”
“Looking for a fairly tall girl with an ideal weight of 64 kg: This was not a casting call from a production company, but a marriage advertisement in a newspaper. It is unbelievable, but yet it is happening right in front of our eyes to all the women we know and love. We cannot ignore these beauty tests,” says former tennis player Sania Mirza.
These entries encourage matchmakers and suitors to look beyond outdated norms and embrace the idiosyncrasies and passions that truly make a person who they are. Mothers who once felt pressure to conform to societal expectations are now bravely standing up for their daughters’ rights. individuality.
A survey by Dove in collaboration with TOI shows that despite the changing times, traditional ideals still have the greatest influence on men when it comes to choosing a life partner. The survey, which included 5,766 men, found that 76.7% consider height to be an important factor, 76% are attracted to the skin color of a potential partner, only 18.6% value shared hobbies and only 22.4% look for shared values.
These results underscore the ongoing tension between progressive initiatives such as “Mothermonials” and ongoing social norms‘Mothermonials’, an initiative by Dove in collaboration with TOI, has won the hearts of mothers and daughters across India.
The response was overwhelming, with thousands of testimonials/entries flooding the site. These ads are notable for their creativity and honesty, offering a glimpse into the true nature of the women they describe.
Take Nikki Dimri’s family, for example, who jokingly warn: “This ad may spark uncontrollable laughter and spontaneous adventures! Meet Nikki Dimri – a humble do-gooder with a heart for animals and a talent for baking. A stargazing daydreamer who excels at bargain hunting, she will charm you with her free spirit and captivating stories.”
Pallavi Mehta20, says, “Can you handle a loving leader who also takes the odd nap? Meet Pallavi Mehta: a vivacious animal lover whose photography captures moments better than a cat in a lamp. This pottery genius offers warm hugs, tech-savvy investor insights and creativity paired with laughter!” Suman Soni, 52, addresses her daughter’s potential partners, saying, “Do you thrive on spontaneity and Excel spreadsheets?
Suman Soni, 52, addresses her daughter’s potential partners and says: “Do you love spontaneity and Excel spreadsheets? Then Suman Soni is the ideal background dancer for you. A dreamy perfectionist who works like a professional gardener and plays with joy.”
“We have climbed Mount Everest, sent Chandrayaan to the moon and even have apps that remind us to drink water. So much has changed over the years and yet the matrimonial ads and these matrimonial bios still remain the same. If the questions don’t change, why don’t the answers,” says Twinkle Khanna, author and former actress.
Bollywood actress Soha Ali Khan says, “You know me as an actress, mother, author and fitness enthusiast. Imagine if people saw me as a 5’3″ blonde woman? That reduces my achievements and hobbies to height, weight and skin colour. That would be a massive blow to my self-confidence. That’s what every woman goes through. And all thanks to the matrimonial ads that only look at women through those superficial beauty tests.”
“Looking for a fairly tall girl with an ideal weight of 64 kg: This was not a casting call from a production company, but a marriage advertisement in a newspaper. It is unbelievable, but yet it is happening right in front of our eyes to all the women we know and love. We cannot ignore these beauty tests,” says former tennis player Sania Mirza.
These entries encourage matchmakers and suitors to look beyond outdated norms and embrace the idiosyncrasies and passions that truly make a person who they are. Mothers who once felt pressure to conform to societal expectations are now bravely standing up for their daughters’ rights. individuality.
A survey by Dove in collaboration with TOI shows that despite the changing times, traditional ideals still have the greatest influence on men when it comes to choosing a life partner. The survey, which included 5,766 men, found that 76.7% consider height to be an important factor, 76% are attracted to the skin color of a potential partner, only 18.6% value shared hobbies and only 22.4% look for shared values.
These results underscore the ongoing tension between progressive initiatives such as “Mothermonials” and ongoing social norms‘Mothermonials’, an initiative by Dove in collaboration with TOI, has won the hearts of mothers and daughters across India.
