Cineverse has entered into a comprehensive partnership with Wurl to distribute its portfolio of FAST channels and launch new ones.

Cineverse will migrate the majority of its existing FAST channels to Wurl’s Global FAST Pass. As part of this transition, The Bob Ross Channel, Barney, 9 Story Presents: Garfield and Friends, SCREAMBOX TV, the Real Madrid Channel and others will be fully operated by Wurl.

In the future, the company will also launch additional new channels through Wurl, including several music channels as part of an expanded offering in this genre.

“We are excited to partner with Wurl’s highly skilled and experienced team to expand our FAST channel portfolio,” said Tony Huidor, COO and CTO of Cineverse. “With this new partnership, we are already benefiting from greater ease of use, significantly reduced costs and faster and easier channel launches. In addition, we look forward to benefiting from greater advertising monetization as well as future personalization and discoverability tools that will open up new growth opportunities for Cineverse.”

“It’s exciting to partner with companies like Cineverse who are always looking to innovate and deliver better experiences to their viewers,” said Dave Bernath, Wurl’s vice president of sales and partnerships for the Americas. “We look forward to expanding our partnership and helping Cineverse launch new channels and deliver greater personalization.”