Ingredients in focus: Maple water
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It has been a decade since the first “maple water” drinks appeared on the US market, including the still popular DRINKmapleBut recently, the product’s potential has increased significantly as maple becomes more popular as an ingredient and new hydration solutions emerge.
Maple water, which contains minerals and electrolytes but only a few grams of sugar, has a slightly sweet taste. The market is growing since 2021and is expected to be According to Strait Research, the revenue is expected to increase from USD 335 million in 2021 to USD 3,017 million in 2030 during the forecast period from 2022 to 2030, growing at a compound annual growth rate (CAGR) of 31.62%.
Although “sap” is known as the sticky stuff that comes straight from the tree, what actually comes out is pure water with only 2% sugar, says Linda Halley, manager of Gwenyn Hill Farm..
“Many people believe that maple syrup flows from maple trees, but in reality you have to boil down 40 gallons of maple water to make 1 gallon of syrup. Maple water is very hydrating and contains electrolytes, minerals, polyphenols, antioxidants and prebiotics,” said Lauren Manakera registered dietitian in Charleston, SC, and former employee for Drink plain maple water.
““The potential benefits of maple water include improved rehydration after strenuous exercise, improved aerobic athletic performance, reduced inflammation, faster post-exercise recovery, and improved blood sugar control,” says Rickelle Tallent, a registered dietitian and performance nutrition coach in Las Vegas.
Maple water is considered a great alternative to some rehydration drinks and brands, especially those with higher sugar content. The product also appeals to consumers looking for environmentally responsible practices in food and beverage production. The process of sap water removal does not harm trees and even promotes healthy forestry on the producers’ land, Drink Simple’s website states.
“Maple water is more popular among athletes and active people due to its potential to improve athletic performance and recovery, but it could really be a great hydration option for anyone, especially those who struggle to drink enough regular water but don’t need or want a hydrating beverage with lots of sugar or artificial sweeteners,” Tallent said, adding that it’s typically a good source of manganese and antioxidants.
Manaker also recognizes a general consumer interest in maple.
“As people continue to look for natural alternatives, I expect the maple water market to continue to grow. I also expect maple water to be used more and more as a natural functional ingredient in products such as juices, coffee drinks, iced teas, wellness shots, sports drinks, elixirs and even alcoholic beverages such as beer and cocktails,” she said.
In the future, we may see more brands incorporating the product into ice cream, smoothie products, soups and other products. Industry experts confirm that the increasing number of available and healthy maple trees can meet demand in both the U.S. and Canada. This means that for producers looking to increase their production, it could be a good time to do so.
