The latest: Provider of e-commerce and brand management services Baozun Inc. (BZ.US; 9991.HK) reported On Wednesday, the net loss in the first half of this year narrowed slightly to 97.26 million yuan (13.7 million dollars) from 103 million yuan a year earlier.

Look up: The company’s revenue increased 4% to 4.37 billion yuan, mainly due to a 7% increase in service revenue to 2.79 billion yuan, while product revenue decreased 1% to 1.58 billion yuan.

Please note: The company’s brand management business reported an adjusted operating loss of 79.3 million yuan for the period, more than offsetting the adjusted operating profit of 72.0 million yuan in the e-commerce business.

Dig deeper: Headquartered in Shanghai, Baozun was listed in New York in 2015 and secondary listed in Hong Kong in September 2020. The company originally focused on providing products and services to e-commerce store operators, but in an effort to transform its business, it took over the clothing retailer’s operations in Greater China. gap (GPS.US) last year and formed a joint venture to sell Authentic brands Hunter rubber boots in Greater China. Looking ahead, Baozun management said it remains cautious about macroeconomic uncertainties but is confident that the ongoing transformation has strengthened the company’s business fundamentals.

Market reaction: Baozun’s Hong Kong shares fell on Thursday, closing down 1.7 percent at HK$5.87 at lunchtime. The stock is now trading near the lower end of its 52-week range.

Translation by A. Au

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