New York, August 28, 2024 – The New York Yankees, Big task And United Legwear & Apparel Co. (ULAC) have designed high-quality pinstripe sports socks with two embroidered logos: the The Yankees’ iconic interlocking NY logo and the Aaron Judge x Tall Order logo.

On Sunday, September 1, 2024 – just before the 23rd anniversary of 9/11 – these commemorative quarter crew socks will be used as promotional items at Yankee Stadium. Performance Sock Daywhere the first 18,000 guests will receive a pair of these exclusive quarter crew socks as a souvenir.

Tall Order was launched in 2017 by Dan and Mike Friedmanwhose father Andreas died in the attacks on the World Trade Center on September 11. With her mother LisaThey brought supplies and socks to the first responders at Ground Zero and vowed to one day give back. To fulfill their promise, Tall Order donates a portion of the proceeds from sales to health and human services organizations and select nonprofits.

“It is an honor for the Yankees to work closely with Tall Order, which puts so much energy into such a meaningful and impactful charity,” said Deborah A. TymonSenior Vice President of Marketing for the New York Yankees.

“Aaron contacted us in 2021 to make him custom socks and the rest is history,” said Lisa Friedman. “Now he is an equity partner in the company along with United Legwear & Apparel Co. The socks that will be given to fans next month are replicas of Aaron’s custom performance socks.”

As a sign of support for Tall Order’s mission and the upcoming anniversary of September 11, ULAC, which manufactures and distributes Tall Order’s products, is generously donating 15% of sales for the month of September (exceptions apply; see www.talorder.com for details) to the Tunnel to the towersULAC also donated 18,000 pairs of socks for the stadium raffle.

“I will never forget the first game at Yankee Stadium two weeks after the attacks,” said Isaac E. AshPresident and CEO of United Legwear & Apparel Co. “Baseball and our New York Yankees helped the city get back on its feet. It’s my pleasure to give back.”

“The Tunnel to Towers Foundation is truly grateful for the support of United Legwear & Apparel Co., Tall Order and the New York Yankees,” said Frank SillerChairman and CEO of the Tunnel to Towers Foundation. “Your generosity will advance our mission to educate future generations about the heroism of 9/11, provide for families of military and first responders, and work to eliminate homelessness within the veteran community.”

About the New York Yankees

The New York Yankees (www.yankees.com and @yankees on social media) are the most successful and popular team in Major League Baseball history, winning 27 World Series championships and 40 American League championships. The club plays its home games at Yankee Stadium, which won a TripAdvisor Travelers’ Choice Award in both 2023 and 2024. One of the most visited tourist destinations in New York City, the stadium hosts numerous non-baseball events, including concerts, soccer, and college football’s Bad Boy Mowers Pinstripe Bowl. Because of their on-field success and their iconic interlocking “NY” logo, the Yankees brand is one of the most recognized in the world.

Press contact: Michael Margolis | [email protected]

About Tall Order

Tall Order is a premium apparel and accessories company that focuses on regular and extended sizes and comfort for all. The company was founded by twin brothers Mike and Dan Friedman to fulfill the “tall order” of giving back in memory of their father and 9/11 victim Andrew Friedman. A portion of all proceeds are donated to many healthcare and social service organizations, including those that support communities that have suffered tragic loss, first responders, and military families.

Press contact: Lisa Friedman | [email protected]

About United Legwear & Apparel Co.

United Legwear & Apparel Co. (unitedlegwear.com) is a 26-year-old, New York City-based global company that designs, manufactures and distributes legwear, bodywear, apparel and accessories. Founded by Isaac E. Ash, United Legwear & Apparel Co. (ULAC) is a joint venture partner of PUMA North America. The company has distribution partnerships with Scotch & Soda, Hurley and Ted Baker. The company maintains well-known licensed brands such as Skechers, Van Heusen, DKNY, Champion and Weatherproof. In addition, the company owns the Pro Player and Lemon brands and has a portfolio of private labels. ULAC’s mission is to manufacture and distribute products of the highest quality and best value while maintaining integrity and fairness.

Press contact: Rita Polidori O’Brien | [email protected]

About the Tunnel to Towers Foundation

Founded out of the tragedy of 9/11, the Tunnel to Towers Foundation pursues its mission to “Do Good” by providing mortgage-free homes to families of Gold Star and fallen first responders with young children and building specially adapted smart homes for severely injured veterans and first responders. Tunnel to Towers is also committed to ending veteran homelessness and helping America never forget September 11, 2001. Visit T2T.org to learn more and follow Tunnel to Towers on Facebook, X and Instagram at @Tunnel2Towers.