NEW YORK, 27 August 2024 /PRNewswire/ — Amagi, the leading provider of cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Caracol Television. Colombia’s leading broadcaster, content producer and distributor, launches and expands its FAST channel (free, advertising-supported streaming television) in Latin America.

Caracol Television will leverage Amagi’s cloud-based suite of solutions, which includes automated broadcasting, content scheduling, advanced analytics and advertising tools. This comprehensive offering will enable Caracol to manage, deliver and monetize its FAST channel across multiple platforms. With Amagi’s cloud-native technology, Caracol aims to efficiently handle content delivery and maximize revenue opportunities, cementing its position as a leader in the expanding Spanish-speaking FAST market.

“Caracol is committed to expanding our reach and content offerings across all regions and the launch of our first FAST channel is a key pillar of this strategy. Given Amagi’s proven track record in the FAST space and its world-class technology platform, we are confident that this alliance will ensure our success in the FAST space and enable us to continue to meet the increasing international demand for our content,” said Felipe RivasInternational Business Development Director at Caracol Television.

“Having closely followed the growth of the FAST ecosystem over the past few years, we are excited to announce that we are entering a new digital era with the launch of Caracol Mix, the company’s first international FAST channel. The channel will broadcast a selection of Caracol Television’s greatest hits, allowing families across the region to enjoy Caracol’s high-quality content for free.”

Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi, said: “Latin America represents a dynamic and fast-growing market for the FAST ecosystem and we are excited to partner with Caracol to unlock this potential. Amagi’s proven cloud-based technology provides Caracol with the flexibility, scalability and expertise to efficiently launch and manage its FAST channels. I am convinced that this collaboration will enable Caracol to reach new audiences and cement its position as a leading content provider in the region.”

Amagi offers a comprehensive range of channel creation, distribution and monetization solutions. Its global customers include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade and The Roku Channel.

Information Amagi
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions for broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live and linear channels on free, ad-supported streaming TV and video service platforms. Amagi also offers 24/7 cloud-managed services that bring simplicity, advanced automation and transparency to all broadcast operations. In total, Amagi supports over 800 content brands, over 800 playout chains and over 5,000 channel deliveries on its platform in over 150 countries. Amagi is in new York, Los Angeles, London, Paris, Melbourne, Seoul, Singaporeand broadcasting in New Delhiand innovation centres in Bengaluru, Zagreband Lodz.

FAST Resources:

About Caracol:
Caracol Television is Colombia’s leading Spanish-language television network, producing some of the industry’s most successful and innovative shows and formats over the past 50 years. Caracol Television is a pioneer worldwide, with over 1,800 hours of content produced per year and extensive international distribution experience in more than 180 countries on five continents. Today, it is a true content production factory that has expanded its influence worldwide through its international business division. With offices in Miami, MadridAnd Bogota, Caracol International distributes soap operas, series and entertainment formats from Caracol Television that has overcome all cultural and linguistic barriers and has become a globally recognized product.

Link to Word document: www.wallstcom.com/Amagi/240827-Amagi-Caracol.docx
Photo link: www.wallstcom.com/Amagi/Caracol_Media.jpg
Caption: Caracol The television cooperates with Amagi to start the FAST channel in Latin America.

Agency contact:
Carolyn Archambault
Wall Street Communications
E-mail: (email protected)

Amagi Contact:
Aashish Washikar
Director – Corporate Communications
E-mail: (email protected)
+91 95333 90005

Caracol Contact:
Felipe Rivas
Director of International Business Development
E-mail: (email protected)
caracolinternacional.com

Photo – https://mma.prnewswire.com/media/2490844/Amagi_Caracol.jpg

SOURCE: Amagi Media Labs Pvt. Ltd.