Petaluma, California, has introduced a reusable cup program to reduce plastic waste. Thirty local businesses and major chains are participating in the effort.

Cecilia Nowell reports for The Guardian.

In summary:

• In Petaluma’s new reusable cup program, which started on August 1, 30 businesses are distributing cups that customers can throw back into designated bins.
• The aim of the initiative is to combat the environmental impact of single-use cups. Companies can track the effectiveness of these measures using QR codes on each cup.
• Experts point to challenges such as deep-rooted habits in handling disposable items and the logistics of collecting and cleaning the cups.

Key quote:

“As a cafe, we see an incredible amount of waste. It’s painful and heartbreaking, and it’s also part of our business, so if there’s a way we can improve, we will.”

— Ashley Harris, owner of Petaluma Coffee and Tea

Why this is important:

With billions of disposable cups used each year, innovative approaches like Petaluma’s could play a key role in reducing waste and shifting consumer behavior toward sustainability. If successful, the project could serve as a model for other cities.

Read more: The sustainability paradox of reusable cups