Subway is getting into the “price war” with its new $7 deal on Footlong sandwiches that’s sure to grab the attention of fans and bargain hunters alike. Starting August 26, Subway is dropping the price of its iconic Footlong sandwiches to $6.99, down from nearly $14 in some areas. This deal is valid through September 8, but there’s a catch: you must order through the Subway app or website using the promo code “699FL.”

This promotion is Subway’s latest attempt to lure customers back as rising food prices have made eating out a luxury for many. It follows KFC’s announcement last week of its new $5 menu and signals an intensifying battle among fast-food giants for budget-friendly options. With inflation driving up the cost of eating out by 28% since January 2020, fast-food chains are racing to offer the best deals. Subway’s offering allows you to choose from over 20 unique subs or create your own without breaking the bank.

Doug Fry, president of Subway North America, emphasized the value of this deal in a press release last week: “Today, guests are more scarce than ever, and all too often that means having to sacrifice quality, choice or taste to get an affordable meal.” Subway’s $7/300g offer aims to change that by offering tasty options at a lower price, making it easier for guests to enjoy a meal without compromising on quality.

So if you’re looking for a quick, cheap and delicious lunch option, this Subway deal could be just the thing to satisfy both your hunger and your wallet.

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