INTERVIEW | JULIUS BUSINGE & DAVID BASIL | David Basil is a Ghana-based entrepreneur who runs a premium flooring company called Modern Floors. He spoke to Julius Businge during his recent visit to Kampala during the Uganda Buildcon International Exhibition.

Who is Basil David Anthony and what does Modern Floors do?

David Basil is the founder and CEO of Modern Floors, a UK flooring brand that wholesales and retails high-quality and affordable artificial grass, AstroTurf, vinyl (PVC/SPC) tiles (LVT), carpet tiles, adhesives, waterproofing materials and other indoor and outdoor flooring products for residential and commercial premises. The company was founded in Ghana in 2017 and has since expanded to more than 10 countries across Africa, the Middle East, Asia and Europe, utilising both online and physical distribution channels, including Amazon-approved distribution. Modern Floors has opened four showrooms in Ghana and has led various social impact initiatives including feeding and refreshing over 200 children, supporting underprivileged girls in Ghana and empowering artisans through skills-based training.

What inspires you as CEO?

I strive to ensure that my work adds value and has a positive impact on the communities we serve. I believe in working with young, forward-thinking entrepreneurs and in promoting innovation and sustainability in the construction industry. I am open to new opportunities, which is why we have come to Uganda from August 8th to 10th to showcase our impressive range of products at the Uganda Manufacturers Association’s Uganda Buildcon International Exhibition.

What business opportunities have you identified in Uganda and how do you plan to exploit them?

Like any market outside of Ghana, Uganda has unique growth factors associated with modern flooring, driven by urbanization, economic development and changing consumer preferences. Our flooring is unique and unmatched, which makes us optimistic about entering and growing in this market. We have made significant progress in Kenya and hope to continue to expand into new markets.

What impact does the African Continental Free Trade Area (AfCFTA) have on companies like yours at the continental level?

We all aspire to an expanded market to reach more customers, grow our businesses and contribute to the African economy. However, our countries remain divided on many issues, including taxes and the free movement of goods and services. African leaders must take action to support entrepreneurial growth. Africa offers significant opportunities in trade, industry, construction, manufacturing, agriculture and more. Companies like Modern Floors are ready to capitalize on these opportunities and grow.

What entrepreneurial advice do you have for Ugandan startups who are struggling to achieve their daily goals?

Startups worldwide succeed when they understand their market, remain flexible and focus on the customer experience. Start by identifying a clear niche and target audience, then differentiate your offerings with unique value propositions. It’s important to maintain financial discipline by carefully managing cash flow and avoiding unnecessary debt or expenses.

How does the concept of digital entrepreneurship promote business growth?

At Modern Floors, digital entrepreneurship drives our growth, along with our core ethical business values. Using digital tools for marketing, sales and operations increases efficiency and helps reach a wider audience. Every serious entrepreneur must build a strong online presence and use social media to connect with customers. Continuous innovation and adapting to market changes are critical to improving business performance.

What can your customers expect from the future of Modern Floors?

I am passionate about creating value, driving innovation and driving growth in the flooring industry and beyond, while developing new markets for Modern Floors. We will continue to explore the Ugandan market and integrate our business there.