Lane Kiffin was active on social media late Sunday afternoon.

The Ole Miss football coach is known for setting social media ablaze from time to time, and his ability to go viral is probably the best in college football.

The man is a content machine. That’s just a fact. You can hate Ole Miss or love him, but you can’t deny that Kiffin knows how to cook on X.

Lane Kiffin goes viral with a photo of his daughter and the girls from his sorority.

This was clearly evident over the weekend. Kiffin tweeted a photo of his daughter Landry with several of her sisters from the Kappa Kappa Gamma fraternity.

You can check out the mega-viral tweet below.

Of course, there has been plenty of reaction on social media to the 4D chess Kiffin plays. Check out some of the responses below and let me know your thoughts at [email protected]:

This isn’t the first time Lane Kiffin has done something like this. In April, he made headlines with a very similar stunt. Subtle, but effective.

I have also traveled extensively in America and can confirm that the sorority girls at Ole Miss are truly some of the best people you can find in the USA.

I can’t go into too much detail, but I flew to Oxford for a football game a few years ago and was blown away by the campus and the women.

This was next level. It almost felt like stepping into a time machine and the number of attractive women was just unheard of.

If that offends you, that’s your problem – not mine. You just have to experience it for yourself to fully understand. Below is a photo of me (when I was fat) at Ole Miss.

One day I will tell you the whole story of this trip, but that day is not today.

David Hookstead. (Image credit: David Hookstead)

Respect to Lane Kiffin for continuing to create drama and intrigue online. It’s always fun to watch. Let me know what you think at [email protected].