Helmet QR code tells fast-paced NIL game to stop
YYou’ve probably heard the phrase, “The phone eats first.”
Now, as the 2024 college football season begins, Oklahoma State University is introducing us to the “Phone Parties First” motto with additional QR codes on the back of players’ helmets.
The purpose of the helmet QR code appears to be a forward-thinking attempt to get more money to players via a NIL fund, so when an OSU player does something spectacular, you can tip them by scanning the helmet QR code on your TV screen. Sorry, on-site fans, you’ll just have to cheer the old-fashioned way because that won’t be possible in the stadium, at least as far as we know.
Of course, that’s the point. While the announcement garnered national attention, there isn’t much information about how that process will work, and the logistics of scanning the helmet QR code are a bit beyond my comprehension. Television broadcasts almost always show the front of players’ helmets, so it’s hard to imagine there being an opportunity to see the code, let alone scan it.
Perhaps the casual fan can bet how much time the back of an OSU helmet will spend on the screen each game. When a good play happens, do you have to run to the TV with your phone in hopes of capturing and tapping a link on your screen in the two seconds it is displayed? With players moving around the screen, this may prove to be a challenging task indeed.
I’m sure the university has thought of solutions to all these complications, but the whole idea seems like a publicity stunt to me. If it works, though, good luck to the Cowboys! As silly as this may seem, I doubt we’ve seen the wildest NIL method yet. I’m currently waiting on contracts.
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