We have exclusive original content every day in each edition of web_crawlr. On Saturday, our video producer Kyle Calise explores the origins and history of the internet’s most iconic memes in his column “Meme History.” If you want to read columns like this one a day before anyone else, subscribe to web_crawlr to get your daily digest of internet culture delivered straight to your inbox.

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Ryan Gosling: Heartbreaker, good Canadian, role model for positive masculinity. Whether he settle small disputesBe imitated by local accountantsor just wishes the Internet would leave him alone, it is quite obvious why a guy like him apparently Always be in the conversation about pop culture.

But can we talk about it? his endless number of fan blogs?

The blog “Hell yeah! Ryan Gosling” was first published in October 2008and had coined the term in December that continue to inspire Legions of imitators: “Hey girl.”

It was picked up quickly by Jezebel the following month, which gives visibility outside the depths of the Internet, and doubled the slogan. “Hey girl” grew steadily as a phenomenon in the next few years.

At the end of 2011, Fuck Yeah! Ryan Gosling stuffed with “Hey Girl” memesmostly comments about how cute he is. During this time it had become popular enough to be written about by Vulture, BuzzFeed, The daily pointAnd basically everywhere Memes are written about.

In a MTV Interview, Ryan Gosling himself was asked read some of the best memeswhich he did, albeit embarrassed. This was not the only time Ryan Gosling was ashamed of the memes. A few years later, an interviewer from Rotten tomatoes brought a tea towel from Ryan Gosling to the shoot, which made him even more insecure.

But where it really became a big deal was with the Rise of copycat blogsIn October 2011, Tumblr focused on feminist commentary andThe feminist Ryan Gosling” was established. As the title suggests, it included more dreamy pictures of Ryan Gosling They said wholesome feminist things and often, but not always, began them with the line “Hey girl.”

The feminist Ryan Gosling was seen by a lot of peopleand because of its popularity, Hey Girl may hold the record for most spin-off memes of all time.

After feminist Ryan Gosling, there are countless other niche Tumblr blogs, also known as Gosblrs, Every Gosblr covered one of many fandomsincluding typography, Shakespeare, Silicon Valley, public history, Political Science, national public broadcasting, Puppies, gosblrs as a separate topic, Search engine optimization, Bird school, vinylThe Environment, Computer programmingand many, many more.

This crescendo of Gosblrs caused Search interest in “Hey Girl” Ryan Gosling at its peakNot surprisingly, in January and early February, in the run-up to Valentine’s Day 2012.

It didn’t take long for Etsy flooded with Hey Girl and general Ryan Gosling merch, A Google Chrome extension has been created that turned entire websites into digital Ryan Gosling shrines, and when Ryan Gosling’s baby was born, we got both the well-known the healthiest meme of all time– “Hey daughter” and a new Twitter account – @Gosling’sBaby.