This plan was developed in response to a large number of complaints about the way Veolia, the operator of the Weir River Water System that serves Hingham, Hull and part of Cohasset, informed customers about the initial discoloration problem and subsequent corrections.

Veolia presented an improved communications plan to the Hingham Select Board – which serves as water commissioner – at a meeting on Tuesday.

Communications improvements since June 19 include updating contacts, media outreach – including regional television and online media networks and The Hull Times – working with the WRWS Citizen Advisory Board and community organizations, and social media posts. Hull Select Board member Brian McCarthy represents the city on the advisory board.

To further improve communications, Veolia is developing a marketing plan to highlight the water company’s efforts – from news, advertisements and bill inserts to print and online marketing and sending postcards.

In addition, Veolia has met with the Citizens’ Advisory Council to build contacts with community organizations that need direct outreach, including seniors, people with disabilities, medical facilities, schools and daycare centers.

The WRWS emergency plan has also been updated and now includes the municipal contact persons.

Veolia continues to encourage its customers to sign up for WRWS alerts and has set up a Facebook page to communicate regular and emergency alerts system-wide.

“We will use every means at our disposal to spread the word,” said Christopher Halleron, communications and public relations manager at Veolia. “It will require a joint effort from all of us.”

This is an “ongoing project and we will see what the feedback is,” said John Oatley, regional vice president of Veolia.