• The tournament attracted 1,000 Malaysian participants from four states (Kuching, Johor, Penang and Kuala Lumpur).
• The winners of the Malaysian Grand Finals faced their opponents from Indonesia, the Philippines, Thailand and Vietnam, a new addition to this year’s tournament.
• Malaysian badminton men’s doubles heroes at the 2024 Paris Olympic Games, Aaron Chia and Soh Wooi Yik, made a special appearance as a bonus for the participants

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – August 23, 2024 – After four months of action-packed competition, seven new champions were crowned in a thrilling final at the Haier Cup, Haier Malaysia’s domestic amateur badminton tournament.

The competition was open to Malaysians aged 18 and over and began with the State Challenge phase. This took place over 4 months in Kuching, Johor, Penang and Kuala Lumpur. Of the 1,000 registered participants, only the winners and runners-up of the respective State Challenge made it to the grand finale on August 17, 2024 in Kuala Lumpur.

The Haier Cup participants competed in four categories – men’s singles, men’s doubles, women’s doubles and mixed doubles. In addition to medals, the winners and runners-up received equipment, merchandise and cash as prizes.

Julian Thean, Deputy Director of Brand Marketing at Haier Malaysia, said: “The recently concluded Summer Olympics highlighted the importance of badminton as a form of national pride. Our brand ambassadors Aaron Chia and Soh Wooi Yik created excitement in the country when they won Malaysia’s first medals at Paris 2024, becoming double Olympic bronze medallists. Their motivation, dedication and sportsmanship are values ​​we want to instill in Malaysians.”

“Badminton and sports in general are a way to a healthier lifestyle that promotes positive competition and creates a sense of community, bringing people together and promoting mutual respect and sportsmanship. These aspects are in line with Haier’s commitment to create a better life together with users, guided by our goal of ‘More Creation, More Possibilities’. I am delighted that the competition has been received positively and enthusiastically by Malaysians. Congratulations to all the winners,” added Thean.

Despite not being able to participate in the grand finals, Aaron and Wooi Yik took time out of their training schedule to delight participants of Haier’s regional tournament on August 18, 2024 in Kuala Lumpur by signing autographs and posing for photos with fans.

The regional competition is an evolution of the first edition hosted by Haier Malaysia as part of National Month. The winners of the Grand Finals competed against victorious representatives from Indonesia, the Philippines, Thailand and Vietnam. The regional tournament showcased skill, passion and sportsmanship among geographical neighbours.

In the end, the Malaysian team emerged victorious, defeating the Vietnamese team in a thrilling final.

Grand Finale

category	winner	Condition	Runners-up	Condition
Men’s Singles	Mah Yan Quan	Johor	Beh Yu Jun	CL
Men’s doubles	Muhammad Afiq Syazwan B. Mohd. Samri and Muhammad Taufik B. Abdul Haris	CL	Muhammad Hasif Iman Bin Aini and Abang Syazwan B. Abang Ishak	Kuching
Women’s doubles	Elaine Ng Yee Mun and Soong Ru Hui	CL	Teng Xin Ru and Teng Lei Mun	CL
Mixed Doubles	Han Min and Tan Chew Ping	Johor	Tan Cheryl and Chong Chun Hou	CL

Regional finals

category	winner	Runners-up
	Malaysia	Vietnam
Men’s Singles	Hakimi Akhbar	Tran Khanh Hung (Vietnamese)
Men’s doubles	Muhammad Afiq Syazwan B. Mohd. Samri and Muhammad Taufik B. Abdul Haris	Nguyen Viet Thanh and Tong Thien Nhan
Women’s doubles	Soong Ru Hui and Tan Chew Ping (Mine)	Tran Thi Bao Chau and Vuong Thuy Tien
Mixed Doubles	Han Min and Tan Chew Ping (Mine)	Nguyen Lam and Nguyen Binh Hoa

For more information about Haier Cup 2024, please visit https://www.haier.com/my/. Follow Haier on Facebook and Instagram for the latest promotions, events and updates.

Hashtag: #HaierMalaysia

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