The challenge that, together with the Every drop counts Water reportempowers consumers to take small, meaningful actions to save water

PARSIPPANY, NJ, 22 August 2024 /PRNewswire/ – America’s freshwater ecosystems are under pressure – and household water use is a key factor.* Therefore Finish^®a Reckitt brand and a global player in the dishwashing category, continues its mission to provide consumers with dishwashing products that help avoid water waste. With the #SkipTheRinse campaign, Finish encourages consumers to skip the rinse and save up to 75 litres of water with each wash cycle.

For this year’s campaign, Finish is working with Channel watera leading provider of intelligent water monitoring solutions, launches the Complete the water challenge and encourage consumers to reduce their water consumption at home. Consumers across the country can take part in the 60-day Finish Water Challenge at FinishDishwashing.com/WaterChallenge and commit to saving water by not washing dishes. When registering, challenge participants have the chance to win a number of Hot tub^® Kitchen appliances.**

To further raise awareness of the importance of water conservation in the United States, Finish released the Every drop counts Water report, in coordination with the World Wildlife Fund (WWF), to detail the country’s freshwater situation and raise public awareness of the importance of water conservation.

“Small actions, when implemented on a large scale, can make a big difference in saving water. New research predicts that nearly half of the freshwater basins in the U.S. may not be able to meet demand by 2071.^†said Alexis Chatzialexiou, Vice President of US Marketing for Finish at Reckitt. ​​”At Finish, we want to provide consumers with easy ways to save water at home. With Finish^® Ultimate Dishwashing DetergentConsumers can do their part to save water by skipping the rinsing cycle and thus saving up to 75 litres of water with each full dishwasher load.”

Finish’s collaboration with Flume supports the brand’s mission to reduce the environmental impact of dishwashing by eliminating the need for washing dishes.

“Our partnership with Finish for the Complete the water challenge aims to inspire communities to take concrete steps towards a sustainable water future,” said Eric AdlerCo-founder of Flume. “With Flume, control of water use and water conservation is in the hands of consumers to protect their homes and improve their relationship with this precious resource.”

Finish and Flume, in collaboration with the Whirlpool brand, are launching the Complete the water challenge at Santa Monica Pier on Saturday, August 24^th to underline the importance of water saving.

*WWF statement on the America the Beautiful Freshwater Challenge

**Products may vary. Terms and conditions for the Finish competition can be found here..

^†Every drop counts, TSKB Economic Research, February 2024

ABOUT FINISH
As the world’s largest automatic dishwashing detergent brand, Finish is committed to cleaning dishes thoroughly and ending water waste. Our range of products, including Finish Ultimate Dishwasher Liquid, Finish Jet Dry Rinse Aid and Finish Dishwasher Cleaner, delivers sparkling clean dishes without pre-washing and enables users to save up to 75 litres of water with every full dishwasher load. Acting today saves water tomorrow – for a better future and a better planet!

For more information, see https://www.finishdishwashing.com/ or follow on Instagram or TikTok @finishdishwashing.

ABOUT RECKITT
Reckitt^‡ exists to protect, heal and care in pursuit of a cleaner, healthier world. We believe that access to the highest quality hygiene, wellness and nutrition is a right, not a privilege.

Reckitt is the company behind some of the world’s best known and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Around 30 million Reckitt products are purchased every day around the world. We always put consumers and people first, look for new opportunities, strive for excellence in everything we do and build shared success with all our partners. We always want to do the right thing.

We are a diverse global team of around 40,000 people. We use our collective energy to achieve our ambitions for purpose-led brands, a healthier planet and a fairer society. Find out more or contact us at http://www.reckitt.com/us.

^‡Reckitt is the trading name of the Reckitt Benckiser group of companies.

ABOUT FLUME
California’s The record drought of 2015 inspired Flume’s founders to give homeowners control over their water usage. By providing real-time water usage information, Flume customers can significantly reduce residential water usage while protecting their homes from devastating water leaks. Since its inception, the Flume team has expanded its reach by partnering with the largest water authorities and insurance companies in the United States. To date, Flume has installed over 100,000 sensors and is recognized as a leader in residential water usage and leak data. For more information, visit www.flumewater.com.

ABOUT THE WHIRLPOOL BRAND
For more than a hundred years, the Whirlpool brand has been inspired by how people care for their families. The Whirlpool brand designs home appliances focused on helping families give and receive the care they need with the latest technologies and innovations – be it flexible storage in the refrigerator for all kinds of family needs, induction technology for efficient cooking and easier cleaning, or clothes dryers that recognize and adapt to clothes thanks to the latest connected technologies. The Whirlpool brand launched its Care Counts™ Laundry Program and continues to exceed the goals of this program. Through this program, the brand is committed to educational equity by installing washers and dryers in schools to remove a small but important barrier to school attendance: access to clean clothes. The Whirlpool brand is part of Whirlpool Corporation, a leading appliance manufacturer committed to being the best global kitchen and laundry company that constantly strives to improve life at home. For more information about Whirlpool, visit whirlpool.com or find us on Facebook at facebook.com/whirlpoolusaInstagram at @whirlpoolusaor TikTok at @whirlpoolusaFor more information about the company, please visit whirlpoolcorp.com.

SOURCE Finish