Sony Music Entertainment Korea has signed a worldwide distribution deal with Attrakt Entertainment, a fast-growing K-pop management company, to expand the global reach of Fifty Fifty, a girl group that recently had to re-form after most of its members dropped out.

SMEK said it will “manage worldwide distribution of Fifty Fifty’s music while overseeing global marketing campaigns and business development initiatives.” Sony’s Arista Records will handle marketing efforts and distribution in the U.S.

The connection comes just days before Fifty Fifty releases a new song called “Starry Night” and an untitled new EP is due out in mid-September. The move also came shortly after the group reformed.

Fifty Fifty debuted as a four-woman act in November 2022 and enjoyed multinational success last year with “Cupid.” Attrakt reports that the song was “the fastest K-pop act to enter the US Billboard Hot 100 and the UK Singles Chart.” However, all four group members got into a contract dispute with Attrakt and three decided to leave the band.

“After the conflict, only one original member, Keena, returned to the group. Attrakt has since reorganized Fifty Fifty as a quintet and added four new members: Chanelle Moon, Yewon, Hana and Athena,” reports Yonhap news agency.

“We are working to capture both Fifty Fifty’s new identity and the individual strengths of each member,” Attrakt said in a Korean-language statement on Wednesday.

“This partnership marks a pivotal moment in our K-pop strategy and we are confident that Fifty Fifty’s immense talent combined with our global reach will create a powerful force in the music industry,” said Bobby Ju, CEO of SMEK.

“We believe Fifty Fifty’s music resonates with audiences around the world and we are committed to supporting their artistic vision as they become global superstars. This collaboration is a testament to the exciting future of the K-pop industry,” said Shridhar Subramaniam, President of Corporate Strategy and Market Development for Asia and the Middle East at Sony Music Entertainment.

“With the upcoming release of the album Fifty Fifty in late September, we have carefully planned a systematic global marketing strategy to further push the boundaries of K-pop’s potential and musicality to the rest of the world,” said Chun Hong June, CEO of Attrakt.