“Naruto,” the long-running Japanese anime series, is getting its own free, ad-supported linear channel as part of Amazon Freevee.

The move follows a deal between local rights holder Viz Media and the platform and means fans will have the choice between a dedicated linear channel and an on-demand viewing experience. It also follows similar FAST channel launches for “Hunter x Hunter” and “Sailor Moon Classic.”

Created in 1999 as a manga (comic) by the well-known mangaka Kishimoto Masashi, the series depicts Naruto as a young shinobi (or ninja) with an incorrigible penchant for mischief. He has a wild sense of humor, but is completely serious about his mission to become the greatest ninja in the world.

The series, which debuted on Tokyo Network, ran from 2002 to 2007 and includes around 220 episodes. Viz Media says that “Naruto” is the most searched anime of all time, according to Google Analytics. The underlying manga has sold over 250 million copies worldwide, while the series is the #1 ranked anime in 92 countries and has a cultural influence ranging from musical references by artists like Cardi B to the viral Naruto Run meme. The Naruto universe continues in “Boruto: Naruto Next Generations,” featuring Naruto’s son.

“With the launch of a dedicated linear channel and VOD offerings, fans can now experience the legendary adventures of Naruto Uzumaki 24/7. This addition not only enriches Freevee’s anime library, but also offers fans an exciting new way to engage with one of the most iconic anime franchises,” said JP Villanueva, Senior Director of Digital Distribution at Viz Media.

The new deal with Amazon coincides with the expansion of other Viz Media catalog titles, including: “Accel World,” “Bakuman,” “Blue Dragon,” “Buso Renkin,” “Captain Tsubasa,” “Death Note,” “Infini-T Force,” “Inuyasha,” “Inuyasha Final Act,” “JoJo’s Bizarre Adventure,” “K,” “K: Seven Stories,” “MEGALOBOX,” “Ranma ½,” “Reborn,” “Sailor Moon Crystal,” “Terraformars,” “Vampire Knight,” and “Yashahime: Princess Half-Demon.”