Fast-fashion brands are increasingly tapping into offline retail, especially in tier 2 and 3 cities, to be closer to their customers. Fast-fashion brand Powerlook recently announced the opening of a new flagship store at Phoenix Citadel Mall in Indore. The brand plans to open stores in Hyderabad, Chennai, Surat, Vadodara and Bengaluru by March 2025.

“Powerlook has secured a strong position in Mumbai and Pune in view of the increasing demands of young Indians and now with the opening of its eighth flagship store in Indore, it is proving that the brand will set new standards,” the company said in a statement.

Raghav Pawar, Co-founder, Powerlook said, “Powerlook has made its presence felt in high streets and malls and has become a fast-growing brand as it offers the perfect balance of functionality and fashion. With the opening of an exclusive store in Indore, known for its rich cultural heritage and youthful energy, we are excited to enter the market with the trendy and eclectic collection. 10% of the market sales come from Madhya Pradesh (MP). We are expanding to Indore as part of our Stage II growth strategy, driven by the high demand for our products in the city.”