• Studies have shown that 90% of gamers have the problem of snacking while playing.
• 75% of gamers dream of being able to dip their snacks in their favorite sauces without having to interrupt their game.
• Heinz responded to this call by introducing Hum Hum – a device that keeps gamers engaged and their snacks happy.

RIYADH, Saudi Arabia, 19 August 2024 /PRNewswire/ — Heinz, maker of the world’s most popular ketchup, has launched a revolutionary solution to tackle gamers’ irrational love of Heinz. Research has shown that 90% of players Problems with snacking while gaming, Heinz comes into play and introduces the robotic snack dipping machine “Hum Hum” at the world’s largest gaming festival in Saudi Arabia, which caters to gamers’ irrational love of dipping their snacks in sauces. The groundbreaking device directly taps into this passion and is based on the realization that 75% of gamers would like to eat while playing – a nearly impossible feat when their hands are busy plundering, conquering, and surviving challenges.

Designed with a state-of-the-art mechanical hand that dips and feeds players as they play, satisfying their irrational love of Heinz. It is triggered by pedals to ensure players never let go of their controls or their snacks. Future versions promise voice commands and even facial recognition.

Passant El Ghannam, Marketing Director at Kraft Heinz MEA, commented on the product launchsaid: “We know that 75% of Heinz fans wish they could dip sauces while they play. Hum Hum is our irrational act of love for Heinz, the irrational love of our gamer consumers. It’s our gift to the gaming community because every gaming session deserves to be spicy and, of course, uninterrupted.”

Visitors to the Esports World Cup can experience the future of snacking at the Heinz booth, where Hum Hum will be on display in all its glory. Gamers and fans can see how this ingenious device works, proving once again that snacking “It must be Heinz.”

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Photo: https://mma.prnewswire.com/media/2484541/Heinz_Hum_Hum.jpg

Source: Heinz