Cineverse uses Frequency to distribute its top FAST channels worldwide
LOS ANGELES—Streaming technology provider Frequency has announced that Cineverse has selected Frequency to deliver leading channels from its streaming portfolio across more than 25 platforms.
As part of this launch, Cineverse, which owns and operates a broad range of premium FAST brands including AsianCrush, The Dove Channel, Midnight Pulp, RetroCrush, Comedy Dynamics, the Yu-Gi-Oh! Channel and the soon-to-launch GoPro Channel, now uses the Frequency Studio platform for channel creation, broadcast and distribution.
This move will enable Cineverse to efficiently deliver its extensive library of over 70,000 premium films, series and podcasts to tens of millions of streaming viewers worldwide, the companies said.
Frequency is also working with Cineverse to make its advanced video-on-demand platform Matchpoint available across the Frequency network. The two companies said the partnership will benefit customers by reducing operational costs, enabling widespread distribution and adding value to the platform offering.
“FAST channels represent a great opportunity to expand the reach of our diverse library of premium content,” said Tony Huidor, Chief Technology and Chief Operating Officer of Cineverse. “Providing streaming viewers with an exceptional viewing experience is essential and Frequency is an ideal partner. This partnership will support our growth as our viewership and brand partnerships continue to grow.”
Frequency Studio is a cloud-based platform that enables channel launches with industry-leading automation capabilities, significantly reducing the resources and time required to create and manage channels. This enables Cineverse to seamlessly manage and distribute its extensive content library across multiple platforms, providing its audiences with a high-quality viewing experience.
“As the lines between traditional television and streaming continue to blur, Cineverse is leading the way in advancing its linear business through unique streaming TV channel programming,” said Blair Harrison, founder and CEO of Frequency. “Frequency is excited to do business with Cineverse and drive this next phase of the company’s rapid growth.”
Cineverse and Frequency summarize the benefits of their partnership for customers as follows:
- Fast channel deployment and global distribution
- Monetizing existing assets in the streaming TV ecosystem
- Improved audience monetization through powerful and flexible advertising technology
